Gap
It’s not just about the half-time TV ad. Gap’s iconic style needed to find ways to inspire everything from their social feeds to in-store environments. We developed a series of campaigns to keep things feeling fresh, season after season.
It’s not just about the half-time TV ad. Gap’s iconic style needed to find ways to inspire everything from their social feeds to in-store environments. We developed a series of campaigns to keep things feeling fresh, season after season.
We built different production teams across each campaign – working alongside specialists from stop-motion to CG, photography and film. It allowed us to take a very established Gap style, but push it in alternative directions that each felt like their own.
Hypnotic simplicity: a spring sale. Ideas often needed to condense into just a few seconds, but still create moment for pause. Here, big, fun numbers reflect the discount, with their vibrant hues taken from the collection’s seasonal colours.
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