The leader in vegan food for 50 years, Cauldron felt it had lost its edge and was unable to connect with new audiences. They needed to reset and re-energise. Our new proposition, tone of voice and visual language focused on why Cauldron became great in the first place – creating fabulously delicious food for everyone.

Cauldron brand identity logo and photography
Cauldron falafels brand packaging
Cauldron brand identity packaging range