Funeral Choice
A safe space for people to think, explore options and make informed decisions – so they can feel confident in planning the funeral they really want.
We worked closely with Funeral Choice to understand the different experiences and challenges people face when planning a funeral.
People often don’t know where to begin, confronted with lots to do, expectations to manage and unfamiliar decisions to make – all whilst feeling time-pressured. It can be overwhelming, but it doesn’t have to be.
There’s no one-size-fits-all approach and it’s OK to be unsure. It’s about doing what’s right for you.
A supportive and unhurried tone gives people the time and space they need before they take the next step.
Real-life personal stories sit alongside simple guides and FAQs, balancing practical advice with inspiration from individual experiences.
Hand drawn typography informs a wider toolkit of shapes, illustrations and gestures – good for adding a personal, human touch or to sensitively support where photography might not be appropriate.
