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So Mo HRUK Header2

Heart Research UK

A phenomenal charity that work tirelessly behind the scenes to improve lives through scientific research – a critical but often overlooked role. We created a brand to take them out of the lab and showcase the impact they have for everyone.

  • Brand articulation
  • Brand identity
  • Writing
  • Art direction
  • Design system
  • Guidelines

Combining straight talking, pointed messages about research with humbling real life stories of loved ones, gave Heart Research UK a compelling story that worked with both supporters and partners.

So Mo HRUK mission2
So Mo HRUK mission Site1
So Mo HRUK mission Site2

A regular publication allows space to focus on stories that need a deeper context. A more formal format that adds gravitas and expands the audience.

SomethingMore_HeartResearchUK_Guidelines
So Mo HRUK Sing For Your Heart
So Mo HRUK Do
So Mo HRUK Chart

'The flow' creates an energetic spirit that runs throughout every aspect of the identity. The shifting colours are playful nod to blood's oxygenated / deoxygenated journey.

Icons Artboard 1 So Mo