Heart Research UK

Happy heart stories

A phenomenal charity who works tirelessly behind the scenes to improve lives through scientific research – a critical but often overlooked role. We created a brand to take them out of the lab and showcase the impact they have for everyone.

Brand articulation
Brand identity
Writing
Art direction
Design system
Guidelines

Combining straight talking, pointed messages about research with humbling real life stories of loved ones, gave Heart Research UK a compelling story that worked with both supporters and partners.

A regular publication allows space to focus on stories that need a deeper context. A more formal format that adds gravitas and expands the audience.

SomethingMore_HeartResearchUK_Guidelines

'The flow' creates an energetic spirit that runs throughout every aspect of the identity. The shifting colours are playful nod to blood's oxygenated / deoxygenated journey.