Something More
1st Floor Compass House,
East Street, Leeds LS9 8EE

Map

© 2024 Design Something More Ltd.
All rights reserved.
Registered in England & Wales: 09154046
Download Terms & Conditions

Something More Jasons Header

Jason’s Sourdough

Led by their charismatic fourth generation master baker, this uncompromising set of bakers cannot, and will not, rush their craft. Jason’s Sourdough is a bakery on a crusade to make proper bread available to everyone.

  • Packaging
  • Writing
  • Design system
  • Art direction
Something More Jasons Ciabattin Pack

Many of Jason’s Sourdough recipes have been handed down over decades, and these sit side by side with new takes on established ideas. To help bread lovers find their favourite, we introduced a numbering system that can grow with the product range.

Something More Jasons Marbled Food
Something More Jasons Marbled Graphic
Something More Jasons Number Graphic1
Something More Jasons Toasted Detail
Something More Jasons Number Graphic2
Something More Jasons Loaf Top Detail
Something More Jasons Film Repeat

As part of the brand development, it felt fitting to sing the praises of the man behind the bakes: Jason Geary – the fourth generation master baker of the Leicester-based family business, which first opened its doors in 1906. His trademark, iconic eyewear was the ideal vehicle to make him the star of the show.

Something More Jasons Baker
Something More Jasons Citizens Graphic

The breads are fermented slowly over 24 hours, using Jason’s unique sourdough mother culture, meaning flavour is always the hero – a distinctive range spanning tried and tested to weird and wonderful.

Something More Jasons NY Food

Drawing inspiration from all over the globe, Breads of the World brings the hustle and bustle of NYC and the sun-drenched shores of the Mediterranean straight to the bread bins of Britain. No passport required.

Something More Jasons World Badge
Something More Jasons World NY
Something More Jasons NY Pack