Jason’s Sourdough
Led by their charismatic fourth generation master baker, this uncompromising set of bakers cannot, and will not, rush their craft. Jason’s Sourdough is a bakery on a crusade to make proper bread available to everyone.
Led by their charismatic fourth generation master baker, this uncompromising set of bakers cannot, and will not, rush their craft. Jason’s Sourdough is a bakery on a crusade to make proper bread available to everyone.
As part of the brand development, it felt fitting to sing the praises of the man behind the bakes: Jason Geary – the fourth generation master baker of the Leicester-based family business, which first opened its doors in 1906. His trademark, iconic eyewear was the ideal vehicle to make him the star of the show.
Drawing inspiration from all over the globe, Breads of the World brings the hustle and bustle of NYC and the sun-drenched shores of the Mediterranean straight to the bread bins of Britain. No passport required.
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