Leeds BID
The way you welcome someone says a lot about you. When asked to create a welcome visual at the entrance to Leeds train station, we saw an opportunity to create something iconic. A high visibility opportunity to bring the city’s creativity to the fore.
We developed a big typographic sculpture to establish a real sense of arrival. Leaving these forms as open frames allowed them to be spaces for the creativity of others and a canvas for a city’s culture that’s always changing.
