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Something More MS Pride Header

Modern Standard

Through our long-standing relationship with Modern Standard Coffee, we were entrusted to help champion the causes they care about: be that flying the flag for Pride or high-fiving inspiring women on the international stage. All done the Modern Standard way, of course.

  • Campaign
  • Social
  • Writing
  • Packaging
  • Illustration

To celebrate Pride month with the purpose and joy it deserves, this deliciously vibrant campaign is inspired by the Intersex-Inclusive Pride Progress flag and is firmly rooted in Modern Standard’s core belief: that great coffee is for everyone – absolutely everyone. Colourful, welcoming, playful, and an idea the whole community could get behind.

Something More MS Pride Badge
Something More MS Pride Staff
Something More MS Pride Social

Taking meaningful action to raise awareness, and funds, via the world they know best: coffee. A lively, special edition Pride coffee blend celebrates the diverse process methods and growing regions from across the world, with profits from each sale going to Switchboard – a national LGBT+ helpline.

Something More MS Pride Packaging Front
Something More MS Pride Packaging Back
Something More MS Pride Ticker

In true commitment to the cause, for International Women's Day, Modern Standard's 'M' monogram flips, proudly displaying a 'W' alongside language that champions gender equality. Their special edition coffee – Pachamama (meaning ‘Mother Earth’) – raised money for Women’s Aid, helping to end domestic violence against women and children.

Something More MS IWD Equality Icon
Something More MS IWD Scoial Profile
Something More MS IWD Packaging
Something More MS IWD Illustration

A set of illustrated portraits were commissioned for the ‘Modern Women’ series – a collection of stories showcasing the trail-blazing women doing it their way.

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