Modern Standard

To celebrate Pride month with the purpose and joy it deserves, this deliciously vibrant campaign is inspired by the Intersex-Inclusive Pride Progress flag and is firmly rooted in Modern Standard’s core belief: that great coffee is for everyone – absolutely everyone. Colourful, welcoming, playful, and an idea the whole community could get behind.

Taking meaningful action to raise awareness, and funds, via the world they know best: coffee. A lively, special edition Pride coffee blend celebrates the diverse process methods and growing regions from across the world, with profits from each sale going to Switchboard – a national LGBT+ helpline.

In true commitment to the cause, for International Women's Day, Modern Standard's 'M' monogram flips, proudly displaying a 'W' alongside language that champions gender equality. Their special edition coffee – Pachamama (meaning ‘Mother Earth’) – raised money for Women’s Aid, helping to end domestic violence against women and children.