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Retirement Villages

Live well. Age well.

Older people living in the UK get a raw deal. All too often, ageing is thought of in terms of people doing less, not more, of what they love. It’s easy for people to feel patronised, ignored and isolated. It’s time for a rethink: to create communities where people can really thrive.

  • Brand articulation
  • Naming
  • Brand identity
  • Design system
  • Art direction
  • Writing
  • Brand guardianship
  • Campaign
  • Outdoor
  • Digital
  • Placemaking
  • Research

Retirement Villages believes change starts by giving people meaningful choice in how and where they live – that vibrant communities are made of people, not just bricks and mortar. We helped support them in their vision, from the initial insight, through to naming, articulation and brand expression. The result – Thrive Living – a celebration of real stories, by the people and communities that know how to live.

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Thrive Living needed a bespoke typeface, with a gravitas and energy that did right by the people it represented. We developed a modern twist on the traditional serif that’s approachable, friendly and grown-up. It needed to be a hard-working, legible, digital typeface that also felt right at home when used loud and proud.

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So Mo Thrive type

Photography was fundamental in capturing and celebrating culture. It’s a glimpse into the colourful lives of residents and their passions. The small details – a facial expression here or an unexpected prop there – were just as important as the big gestures in showing-off people’s true attitude.

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Bye bye beige. Photography, illustration, iconography, pattern and language all work together to capture a vibrant expression of people and community. A genuine, snapshot of experience – that could speak to new audiences and feel authentic to those who live it everyday – doing your thing, and doing it your way.

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