Studio
Savvy-shopper hero Studio needed a new look to suit its ‘style for less’ philosophy and really strut its stuff. Thrifty just got sexy.
The online-only retailer is a hassle-free one-stop-shop for just about everything imaginable; fashion, home, electronics, toys, beauty… And its fans are hungry for fresh inspiration daily. Studio always shows up with the same attitude, whether it’s talking PJs or PS5s.
A quirky and energetic bespoke brand typeface sits at the heart of the Studio identity. We worked with Sydney-based foundry Family Type to craft a plucky typeface that peps up everything from the headline to the price flash.
Studio turns up the volume on value. Whether it’s talking garden sheds or NYE sparkles, it’s an opportunity for cheeky, unapologetic language. Mops don’t have to mean mundane.
Typography: Family Type