SoMo says:

collage of a winged trolley suitcase, flying through a photograph of blue sky and clouds

The misdirection of efficiency

...and a hatred of airports

5 brand tips for founders

pink doodle of five monkeys riding on the back of a galloping zebra

Brand team, within marketing, within sales

Who gets a seat at the table?

pencil doodle on a Postit note. A face looking in through a window as if wanting to come in.

Hello from the other side

(Harnessing Adele vibes)

This but not this

This but not this

Finding useful ideas in unexplained places

Image of Centre Pompidou taken from a crossing, allowing you to see the magnificent pipe construction

(Not) sorry, we’re closed

How a beloved art institution said au revoir with a little je ne sais quoi

Image taken in a bathroom filled with event posters

A short ode to event posters

A fully subjective view

Bakery conveyor belt of various types of bread, cycling around in a endless loop

The best thing since sliced bread?

The silly cycle of innovation