Day One Trauma Support

Survival is just the start

This incredible charity is dedicated to supporting people coping with life-changing injuries. They’ll be there from day one, for as long as it takes. Ensuring no one is left to cope alone.

Naming
Brand identity
Writing
Illustration
Animation
Web design
Campaign
Social

Everyone’s major trauma story is unique, with each day of their recovery journey presenting a different challenge and experience. The new identity needed to feel personal, positive and pro-active, with an understanding of how every single moment can be a big victory.

Something More Day One Fundraiser Poster

Day One speaks in a way that’s encouraging, realistic and ambitious across all audiences: from patients beginning their recovery journey and the loved ones supporting them, to pioneering healthcare professionals and fabulous fundraisers. Importantly, patients are given the platform they deserve to share their unique and inspiring stories.

Illustration adds some real human charm when photography is limited. It can sensitively tackle distressing topics or add energy to fun fundraising activities. Even simple typographic executions are given the Day One treatment with highlights, underlines and scribbles drawn using a bespoke brush.

Individual campaign activity boasts the same enthusiastic and upbeat attitude present elsewhere in the brand, and has helped nurture an inclusive and supportive community online, raising funds and spirits alike.

Something More Day One 100k Social Stories

Day One’s courageous mission for trauma care excellence began in 2014 at Leeds General Infirmary’s Major Trauma Centre. The new identity gives them the platform to take their vision and story to everyone everywhere.