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Something More Day One Header

Day One Trauma Support

An incredible charity dedicated to supporting lives affected by major injury. Day One needed a brave rebrand to match their bold transition from local Leeds hero to national force for good.

  • Naming
  • Brand identity
  • Writing
  • Illustration
  • Animation
  • Web design
  • Campaign
  • Social
Something More Day One Tshirt Back
Something More Day One Brand Statement1

Everyone’s major trauma story is unique, with each day of their recovery journey presenting a different challenge and experience. The new identity needed to feel personal, positive and pro-active, with an understanding of how every single moment can be a big victory.

Something More Day One Website1
Something More Day One Website2
Something More Day One Fundraiser Poster

Day One speaks in a way that’s encouraging, realistic and ambitious across all audiences: from patients beginning their recovery journey and the loved ones supporting them, to pioneering healthcare professionals and fabulous fundraisers. Importantly, patients are given the platform they deserve to share their unique and inspiring stories.

Something More Day One Patient Quote
Something More Day One Brand Statement3
Something More Day One Brand Statement4
Something More Day One Stairs Graphics
Something More Day One Booklet Covers
Something More Day One Illustrations

Illustration adds some real human charm when photography is limited. It can sensitively tackle distressing topics or add energy to fun fundraising activities. Even simple typographic executions are given the Day One treatment with highlights, underlines and scribbles drawn using a bespoke brush.

Something More Day One Booklet Spreads

Individual campaign activity boasts the same enthusiastic and upbeat attitude present elsewhere in the brand, and has helped nurture an inclusive and supportive community online, raising funds and spirits alike.

Something More Day One 100k Social Grid
Something More Day One 100k Social Stories
Something More Day One 100k Just Giving

Day One’s courageous mission for trauma care excellence began in 2014 at Leeds General Infirmary’s Major Trauma Centre. The new identity gives them the platform to take their vision and story to everyone everywhere.

Something More Day One Brand Statement2