Day One Trauma Support
An incredible charity dedicated to supporting lives affected by major injury. Day One needed a brave rebrand to match their bold transition from local Leeds hero to national force for good.
An incredible charity dedicated to supporting lives affected by major injury. Day One needed a brave rebrand to match their bold transition from local Leeds hero to national force for good.
Day One speaks in a way that’s encouraging, realistic and ambitious across all audiences: from patients beginning their recovery journey and the loved ones supporting them, to pioneering healthcare professionals and fabulous fundraisers. Importantly, patients are given the platform they deserve to share their unique and inspiring stories.
Individual campaign activity boasts the same enthusiastic and upbeat attitude present elsewhere in the brand, and has helped nurture an inclusive and supportive community online, raising funds and spirits alike.
Day One’s courageous mission for trauma care excellence began in 2014 at Leeds General Infirmary’s Major Trauma Centre. The new identity gives them the platform to take their vision and story to everyone everywhere.
Gap
Inspiration every day
Leeds BID
Welcome to Leeds