Day One Trauma Support

Survival is just the start

This incredible charity is dedicated to supporting people affected by life-changing injuries – from day one, for as long as it takes, ensuring no one is left to cope alone.

Naming
Brand identity
Writing
Illustration
Animation
Web design
Campaign
Social
Art direction

Everyone’s major trauma story is unique, with each day of their recovery journey presenting a different challenge and experience. The new identity needed to feel personal, positive and pro-active, with an understanding of how every single moment can be a big victory.

Something More Day One2024 Dear Me Henry

The charity works very closely with those coping with life-changing injuries. We were privileged enough to capture their peer support volunteers as they courageously shared their very personal and honest stories of recovery as part of a therapeutic letter writing project called ‘Dear me’.

Something More Day One2024 Dear Me Vicky

Prior to Major Trauma Awareness Week, the campaign launched with an exhibition hosted by Day One patron Martha Lane Fox at the House of Lords. A chance for the volunteers to share their stories at a high profile event and to raise much needed awareness around the serious lack of funding and resources in this area.

Something More Day One2024 Booklet Covers

Something More Day One2024 Booklet Spreads

Day One speaks in a way that’s encouraging, realistic and ambitious, whether that’s to patients beginning their recovery journey and the loved ones supporting them, or to pioneering healthcare professionals and fabulous fundraisers. Importantly, everyone is given the platform they deserve to share their unique and inspiring stories, helping to nurture an inclusive and supportive community.

Something More Day One2024 Website Story

Illustration adds some real human charm when photography is limited. It can sensitively tackle distressing topics or add energy to fun fundraising activities. Even simple typographic executions are given the Day One treatment with highlights, underlines and scribbles drawn using a bespoke brush.