For those who survive a life-changing injury, the road to recovery is long, uncertain and terrifying. Multiple medical teams are in place to treat physical injury, but no-one considers the emotional and practical support that people – both patients and loved ones – desperately need. All too often, people are left to cope on their own.
Leading trauma and orthopaedic surgeon Professor Giannoudis, alongside a small group of medical professionals and former patients, set out to change this. Learning from lived experience to treat the person, not just the injury, they give people hope, from day one.
We've helped Day One Trauma Support grow from their inception to become a national charity. Encouraging them to ditch the medical jargon, and create a brand that tells the real human story. An identity and messaging platform that not only helps them grow awareness and fundraise, but helps them communicate the need for their services in hospitals and medical centres.
This led to growth in national services, awareness and fundraising. But much more importantly, the brand has helped to connect people. Attracting more people with lived experience to share their stories and help others. They are creating an army of supporters, and we'll continue to help them achieve their vital goal of ensuring no-one is left to face this alone.
Project Scope
- Naming
- Brand articulation
- Visual identity
- Verbal identity
- Campaign direction
- Guardianship
Everyone’s major trauma story is unique, with each day of their recovery journey presenting a different challenge and experience. The new identity needed to feel personal, positive and pro-active, with an understanding of how every single moment can be a big victory.
The charity works very closely with those coping with life-changing injuries. We were privileged enough to capture their peer support volunteers as they courageously shared their very personal and honest stories of recovery as part of a therapeutic letter writing project called ‘Dear me’.
