HMN24

Fuelling human potential

Performance isn’t exclusive to elite sports or maxed out gym sessions. It’s relevant – and unique – to everyone. By bringing together nutritional support, accessible science and inspirational stories, HMN24 help people to understand and optimise nutrition as part of their daily life.

Brand identity
Packaging
Design system
Guidelines
Brand articulation

HMN24 challenge people to think about their goals and lifestyle choices as part of their broader physical and mental wellbeing. They believe nutrition is fundamental to being at your best, throughout everything you do.

Everything is built around a 24 hour day – not just a workout session. HMN24 focus on how performance means different things at different times and the need to embrace the body’s natural rhythms.

An ongoing interview series brings together insight from the world of performance and beyond. Thought leading science sits alongside personal journeys, giving depth to everything from understanding our sleep cycles, to Jiu-Jitsu counter-culture.

Inspiring stories need to sit alongside pragmatic down-to-earth advice. Why is nutrition important? What is the difference between fact and fad? A simple graphic language gives clarity to complex subjects and makes statistics meaningful.

Events, ambassadors, advocates – all working together to build the HMN24 community.

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© 2024 Design Something More Ltd. All rights reserved. Registered in England & Wales: 09154046Download Terms & Conditions

HMN24

Fuelling human potential

More projects

© 2024 Design Something More Ltd.
All rights reserved.
Registered in England & Wales: 09154046
Download Terms & Conditions