Incredible tea takes time. Field Work Tea brings craft, expertise and patience to the table for a more rounded tea drinking experience. A modern ritual primed for modern life.
Simple geometric lines, reminiscent of tea plantations, form the foundation of the brand – from the marque itself to repeating patterns. Their sweeping, rhythmic nature creates an organic but ordered appearance, evoking absolute calm.
A series of icons explain the finer details of tea appreciation. Part of the brand’s ethos is to encourage education around tea and the nuance of each variety; where it’s produced, how it’s processed and how to best enjoy it.
A colourful palette invigorates the otherwise restrained design sensibilities of the brand, with hues inspired by the delicate flavours and ingredients of each tea variety.
Tea can be invigorating, relaxing, soothing, consoling, satisfying. We developed a way of talking to reflect the mindfulness nature of the brand. The deliberate, repeated punctuation mirrors that of the name, inviting the reader to pause and embrace quiet moments of contemplation. Elsewhere, the brand talks with enthusiasm and knowledge, gently encouraging everyone to strive for a better brew.
