Our rebrand of climate NGO Global Witness comes at a time when the world, more than ever, needs a strong voice to help tackle environmental destruction. Investigations by Global Witness inform the news we all consume, and the impact of their campaigning and policy work, is felt across the world. We supported them in solidifying their purpose – to expose how the industries fuelling the climate crisis are profiting from destruction and ensuring that the voices of those 
on the frontlines are heard.
From the brand articulation, language principles and visual identity system, we created a platform to share stories in a unified, powerful voice.
Results
Rallied trustees, partners, and internal teams
Rebrand praised within the NGO sector
Boosted brand presence at influencial events and publications
Project Scope
- Brand articulation
- Visual identity
- Verbal identity
- Campaign direction
- Motion principles
- Guardianship
A universal, recognisable symbol to ‘see and speak the truth’. A logo to represent both the investigative and campaigning roles of Global Witness.
The brand always works in service of the real human story. Flexible design tools allow it to speak with authority, or sit back and support. Everything respects the urgency of the climate crisis: not by trying to shout loudest, but by meticulously presenting hard-hitting evidence and insight.
The new design system is grounded in an editorial-like approach that gives clarity and space to every issue. It highlights what’s important, alongside in-depth analysis – helping to make information, however complex, easier to engage with and understand.
