York Mediale Event 1

Mediale

A citywide digital arts festival bringing together pioneering artists from around the world to celebrate York as the first and only UNESCO Creative City of Media Arts. We created a brand identity with a distinct and playful presence to intrigue, inspire and challenge perceptions. Fun, interesting and open for everyone.

  • Brand identity
  • Campaign
  • Writing
  • Coding
  • Brand articulation
  • Installation
  • 3D animation
  • Web design
SoMo_Mediale_Logo
Something More York Mediale Art Meet The Future

The inaugural festival took the form of a city takeover, transforming cultural landmarks and spilling out onto the streets. It was important the brand could make a noise, but still sit back to let the events and artists be the hero.

York Mediale Event 2
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The challenge was to showcase the wide spectrum of digital arts in a way that would resonate with unfamiliar audiences. A teaser site launched the brand by presenting it as a series of interactive code experiments, allowing people to experience a flavour of what’s to come. It deliberately blurred the line between brand and content, encouraging people to stay and play.

Language twisted the familiar techno-speak to get at the bigger themes beneath the work. A curious tone invited conversation and challenged people to reflect on how things made them think and feel.

So Mo Mediale Posters

Since the inaugural festival, Mediale has continued to grow and find new audiences as an international arts collective.

Its flagship artist residency programme, Immersive Assembly, brings together established and emerging digital talent from around the world.

Artists, technologists, film-makers and cultural influencers are all invited to share new ways of thinking and develop work in response to an evolving central theme.

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