York Mediale
A citywide digital arts festival bringing together pioneering artists from around the world to celebrate York as the first and only UNESCO Creative City of Media Arts. We created a brand identity with a distinct and playful presence to intrigue, inspire and challenge perceptions. Fun, interesting and open for everyone.
The inaugural festival took the form of a city takeover, transforming cultural landmarks and spilling out onto the streets. It was important the brand could make a noise, but still sit back to let the events and artists be the hero.
The challenge was to showcase the wide spectrum of digital arts in a way that would resonate with unfamiliar audiences. A teaser site launched the brand by presenting it as a series of interactive code experiments, allowing people to experience a flavour of what’s to come. It deliberately blurred the line between brand and content, encouraging people to stay and play.
